Brand identity
The mark
A brush-drawn Korean line reads 달 아래, 범, “tiger beneath the moon,” with DALBEOM. set beneath it. The full stop becomes the moon.
Four colorways
The mark shifts. The artwork remains.
Celadon
Lilac
Blush
Mauve
The mark is only ever printed in one of these four. Never black, never white, never a gradient.
The mark in use
On black garment
On white garment
Alternate mark color
Clear space on all sides equals the height of the Korean line. Minimum printed width 45 mm; below that, omit the DALBEOM wordmark.